With a New Year now upon us, chances are you’re looking at your business from a fresh perspective, and pondering where to from here?
If you’re seeking to up the business ante over the year ahead, here are six ways to improve your business in 2022.
Know (and educate) your customer
Your customer is the reason your business exists, but like all things they can change and evolve over time. Which begs the question, as the business owner, when did you last ensure you are crystal clear on exactly who your customer is and what they want?
Once you really know your customer, you know where to find them so you can market to them.
Perhaps more importantly, you can also market to them more effectively by educating them about your business and products, along with the services and benefits you provide.
Track your marketing campaigns
On the subject of marketing, too often it’s a hit and miss affair for business operators.
Marketing isn’t something that you should just be throwing money or resources at in the hope the message reaches your ideal customer.
To gain the best marketing impact and the greatest return on your marketing investment in 2022, track your marketing campaigns carefully including the results that they provide.
This allows you to be more strategic in your marketing in the future, directly targeting your potential customer with business communication that ensures the best return on your investment.
Create an effective sales funnel
Regardless of what industry you are in, every business is in sales, which makes an effective sales funnel imperative.
When you know your customers, where they come from, and how they find you, you are in a solid position to create an effective sales funnel which guides them through the purchasing process.
The aim of any sales funnel is to eliminate customer objections, remove friction and gently guide the customer to say yes to using your business rather than asking ‘why would I?’
Look to customer satisfaction and retention
While some of the focus might be on attracting new clients, it’s important to remember past and current customers are incredibly valuable to the success of any business.
It is far more cost effective to retain a client than create one, while happy past clients are key to creating word of mouth marketing and referrals.
If you’re seeking to improve your business, now is the time to examine your relationships with past clients, looking at areas like repeat clientele and customer satisfaction.
Hone your systems and procedures
Solid systems and procedures help streamline your business operations, creating efficiencies, cost savings and a positive customer experience that can be replicated time and again.
The New Year is a great time to examine your current business practices to ensure they continue to meet your business performance needs, and your customer’s expectations.
It’s also a great idea to seek feedback from your staff regarding your business systems and procedures.
As the people who work in your business each and every day, they often have clear ideas about how a task could be completed more efficiently or effectively to make their job easier and ultimately improve the business bottom line.
Create a winning culture
Your staff are the heart of your business and how they feel about working in an enterprise impacts everything from productivity to morale and customer satisfaction.
To improve your business performance, don’t forget to tend to the culture inside the enterprise, creating a business environment where people love to work.
Looking for more great ideas to take your business success to the next level in 2022? I’m available to assist and you can book a discovery call with me here.
Talk Strategy with Clive
With more than 30 years’ experience in mentoring small to medium-sized businesses around Australia. Clive works with company owners and their teams to grow their business and achieve goals through startegic coaching.