Are you struggling to attract the right clients – those who not only value your work but pay what you’re worth and even refer others just like them? If this resonates, the issue may not lie in your marketing tactics but in a lack of clarity around who your ideal client really is.

Have you ever felt like you’re doing everything right in business – you’re chasing leads, networking with intention, and yet growth still feels elusive? What’s likely missing isn’t effort or passion. It’s something far more fundamental: a clear business foundation. Here, we look at how to rebuild and strengthen your business base for long-term success.