As a business owner, I understand the immense importance of customer reviews. Reviews, for us, go beyond being simple feedback; they’ve transformed into powerful tools that shape our business narrative.

These testimonials, whether they’re positive or constructive, hold the potential to sway consumer decisions, foster credibility, and carve out a robust online presence for our brand.

In this episode of Talk, I discuss the art of asking for reviews and explore how businesses can navigate this terrain gracefully—understanding that reviews are not just about gauging customer satisfaction but also about creating a robust marketing strategy.

Acknowledge Customer Willingness to Review

Many customers are willing to provide reviews but often need a gentle reminder. Business owners should understand that customers appreciate good service and may simply require a prompt to share their positive experiences, incorporating the ask-for-review process into the overall marketing strategy 

Take Immediate Action

Immediately integrate review requests into your marketing efforts. Whether through Facebook, Google My Business, or LinkedIn, you can post a message asking for reviews and recommendations. This simple step can significantly boost your chances of receiving valuable feedback.

Utilise Social Media Scheduling

Utilise social media scheduling tools like Meet Edgar, Loomly, or Later to prompt your customers to give a review. Regularly posting review requests through these platforms ensures that your audience is consistently reminded to leave feedback if they’ve recently interacted with your business.

Engage Customers Strategically

For product or service-based businesses, strategically engage with your customers. This can include asking for reviews through follow-up emails, including a note with the product asking for a review, and offering excellent customer service. Engaging customers not only promotes positive reviews but also demonstrates care and attentiveness.

Reciprocity: Give Reviews to Get Reviews

Highlighting the reciprocity in the world of reviews is the importance of leaving reviews for other businesses. Actively participating in the review ecosystem fosters a culture where businesses support each other. This practice not only benefits the business community but also increases the likelihood of receiving reviews in return.

Leverage Reviews for Social Proof

The value of reviews goes beyond feedback by turning them into social proof. Testimonials on LinkedIn, social graphics, and creative ways, such as featuring reviews in photographs shared on Instagram, can enhance your business’s online presence. Leveraging reviews for social proof extends their impact beyond a simple rating.

Integrate Reviews into Marketing Materials

Encouraging businesses to think beyond traditional review platforms and integrate reviews into marketing materials. Reviews can be transformed into social graphics, videos, memes, and testimonials on websites. This not only showcases positive feedback but also amplifies your marketing efforts.

Make Asking for Reviews Routine

In conclusion, you must make asking for reviews a routine part of your business strategy. Reviews, when consistently sought and utilised, become a powerful tool for marketing, contributing to the growth and reputation of your business.

Mastering the art of asking for reviews is about improving your online presence and creating a community of businesses that support and uplift each other through positive feedback.


More Marketing Tips Available in The Marketing Circle

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We will explore all things marketing, from demystifying the marketing world, to blogging, working with media, email marketing, social media, and more.

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Ideas and Marketing Strategist Linda Reed-Enever