As entrepreneurs, we all dream of building successful businesses that bring us the fulfillment and success we desire. 

However, achieving this vision requires identifying and prioritising the right steps that lead you to those desired outcomes. 

So let’s explore the key principles and strategies for effectively identifying and setting priorities to propel your business towards success.

We’ll cover:

  • The importance of setting realistic priorities and how these relate to your Vision, Mission and business values
  • SMART goal setting – what it is, how it’s done and why it’s essential
  • Bringing your team along for the ride to ensure they understand and are committed to your business aims

Setting realistic priorities

Defining your business priorities is critical when it comes to starting, scaling and developing your business. But it’s equally important to ensure these priorities are realistic.

When we set ‘pie in the sky’ goals that are unrealistic, we set ourselves up for failure. We also fumble about due to a lack of clarity. 

To ensure success, establish priorities that can be achieved based on your past experiences. 

Reflect on the activities you have undertaken in the past and determine whether there is room for improvement or if you should stick with what has worked before. 

When you strive to grow and improve on your previous activities and priorities, it becomes easier to drive your business forward.

Defining your Mission, Vision, and Values

One of the foundational elements of identifying priorities is defining your mission, vision, and values

Your business should be built upon these three pillars as they serve as guiding principles for everything you undertake. 

Your mission – Your mission should be crystal clear and succinctly define what you do, how you do it, who you do it for, and when and under what circumstances you do it. 

Your vision – Your vision, on the other hand, should paint a vivid picture of where you want to be in the future. 

Your values – Take the time to carefully define your values, as they are the things your business stands for. While others may offer opinions on what your values should be, remember that ultimately, your values should align with what matters most to you.

Setting SMART Goals

Once you have a clear understanding of your mission, vision, and values, it’s time to set goals. 

However, it’s crucial to set SMART goals – goals that are Specific, Measurable, Achievable, Relevant, and Time-bound. 

Setting unrealistic goals only leads to confusion, feelings of inadequacy, and ultimately, giving up. 

Once you know your goals, break them down into smaller, manageable steps that can be achieved within shorter time frames. 

This approach allows you to multiply your achievements over time, ultimately leading to the realisation of your larger, overarching goals.

Involving your team

If you have a team, it’s important to consult with them and ensure they are on board with the goals and priorities you have established. 

The success of your business heavily relies on having a unified team striving towards a common outcome. 

Your mission should clearly communicate this shared purpose and inspire your team members to actively contribute towards achieving the identified outcomes. Collaboration and alignment within the team are essential in driving your business towards success.

Embracing flexibility and adaptability

As you embark on the journey of pursuing your goals, it’s important to recognise that change is inevitable. 

People and circumstances may evolve, presenting unexpected challenges or opportunities along the way. 

To navigate these changes successfully, it’s necessary to embrace flexibility and adaptability. 

Change should not be viewed as a negative force, but rather as an opportunity for growth. Stay open-minded, be willing to adapt your approach, and you will still achieve the outcomes you desire.

The power of growth and learning

Following the principles outlined above will set you on a path of continuous growth and learning. When you align your priorities, set realistic goals, involve your team, and embrace flexibility, you set yourself up to experience changes in your business and life. 

Potentially, you’ll find your costs will reduce, your income will increase, and you will have more time – not just for achieving your goals, but also for spending quality time with the people who contribute to your success. 

As you engage with these individuals, chances are you will learn and grow, creating a positive cycle of growth that fuels even greater achievements.


  • [00:48] Setting realistic priorities
  • [01:37] Understanding Mission, Vision, and Values
  • [02:43] Goal setting and the SMART process
  • [03:42] Team involvement and alignment
  • [04:23] Adapting to change
  • [05:41] Achieving growth and learning
  • [05:57] The impact of effective business strategies