When it comes to running a business, having the right support can make all the difference. 

It can help you take your business to the next level, provide a safe space where you can share the challenges of running a business, or be a place where you can access expertise and the wisdom of people who have walked the entrepreneurial path before you.

This support can take a variety of forms – from mentors whose insight you tap into to staff and professional services who ensure your business runs smoothly, or a business network that acts as a brain trust.

Here, we discuss the different types of support available to entrepreneurs along with the genuine difference it can make to your well-being and the success of your business.

We look at:

  • The different types of support, and the benefits each offers.
  • How the right support can help expedite your business’s success while ensuring your well-being.
  • Where to find support for your business and how to ensure it meets your personal needs.

Types of support to consider

With a wide variety of support available, it can be tough to know where to start. Let’s explore some of the types of support that you can leverage:

Mentoring and Coaching

Having a seasoned mentor or coach can be invaluable. They can offer guidance based on their own experience, help you develop skills, and hold you accountable for your goals.

Networking and communities

Connecting with other entrepreneurs and business owners can be a great source of support. Whether you’re new in business or have been in business for a long time, building relationships and sharing experiences can lead to valuable insights and opportunities.

Professional services

Depending on your needs, you might require the services of accountants, lawyers, marketing consultants, or IT specialists. Finding the right expert can free up your time and ensure that you’re on the right track.

Online resources

The internet is brimming with resources for business owners. From informative blogs and articles to online courses and webinars, taking advantage of these resources can help you learn new things, stay up to date on industry trends, and find inspiration.

Benefits of having support

The benefits of having the right support are numerous. Here are just a few:

Increased clarity and focus: Support can help you identify your goals and develop a plan to achieve them. It can provide you with the guidance and direction you need to stay on track.

Better decision-making: Getting different views from people in your support system ensures that you have the opportunity to see different perspectives. This can help you make better decisions and find alternative solutions to challenges.

Improved problem-solving: Sometimes, a problem can feel insurmountable, but someone else’s opinion can provide you with the clue you need to find a way past it. Brainstorming with your support system can lead to creative solutions.

Increased motivation and accountability: When you have the right support, it’s easier to stay motivated and remain on track. Your support system can provide you with the inspiration and accountability you need to keep pushing forward.

Finding the right support system

Finding the right support system is not a one-size-fits-all approach. It’s important to identify your specific needs and challenges. 

Take the time to understand yourself and your business clearly. Ask yourself which areas you need support in. Is it marketing, finances, hiring, sales, or something else?

Once you’ve identified your needs, do some research. Explore different options and compare their offerings. Talk to other business owners, read reviews, and attend industry events. Look for recommendations and evidence of benefit to other business owners.

Of course, budget is always a consideration. Be realistic about what you can afford and prioritise your needs accordingly. Starting with a part of what you need can be a stepping stone to obtaining the support you truly desire.

When building your support system, don’t just focus on finding the most qualified expert or service. Look for people you connect with and who make you feel comfortable. Building a strong support system is an ongoing process, so don’t be afraid to try different things and adjust your approach as needed.

Remember, as your business grows and evolves, your support needs will change too. Embrace the power of support and enjoy the journey of your business soaring to new heights.


  • [00:21] Introduction to business support
  • [00:54] The importance of having the right support
  • [01:42] Types of support for your business
  • [03:24] Benefits of having business support
  • [04:28] Finding the right support for your business
  • [05:08] Steps to identify your support needs
  • [06:07] Budgeting for business support
  • [06:37] Building relationships and adjusting your approach
  • [07:13] The transformative power of the right support

Resources Mentioned in the Podcast

Talk Strategy with Clive

With more than 30 years’ experience in mentoring small to medium-sized businesses around Australia. Clive works with company owners and their teams to grow their business and achieve goals through strategic coaching.