Why are prospective customers so reluctant? Why are they not stampeding your business with orders? Everyone “needs” this – What is holding them back?
The journey from idea to opening the doors is perhaps the most difficult to get right. Opening the shop before being absolutely clear on all that is needed to be clear on, is a recipe for stress, pain and worry. 65% of businesses fail within the first three years – is that because they are not entirely clear?
You’re in business, you know there will always be questions.
When people are interested in your product or service, they will naturally have questions. But, are you finding that you are being presented with question upon question upon question?
Anyone interested in a product or service, regardless of what that is, will have questions. If they don’t have questions they are not really interested and don’t really want it.
The interesting thing about handling all these questions is this: if you know, really know your product/service and know who you provide it to, and under what conditions you provide it, most of those questions simply do not arise. The customer “knows” you have them covered.
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We all know that business is about selling your product or service.When it comes to selling, a lot of people have a negative view of what selling is. Many people are frightened by it and, as a result try to be seen as NOT selling. Some of those same people then worry about why their product or service is not selling. Hmmmmm!
Selling, real selling, is not something to be frightened by or of. Selling is just a conversation. Yes, it is a conversation designed to arrive at the right outcome. And understanding how to have that conversation and who to have that conversation with is what makes the difference between a successful business and the other alternative.
Knowing how to have that conversation is what real selling is – no pressure; no need for ‘power’ tactics; no need for stress & worry – just a conversation to arrive at the right outcome.
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Part of doing business, winning and keeping clients or customers is Telling Your Story.This is the story that makes the difference between you and your competitors. It’s what allows the prospect to discover the ‘one’ they want to work with; the one they trust to deliver their outcome. What they discover is the person / business they feel comfortable handing their dollars to in return for a product or service, secure in the knowledge they have made the right decision.
This story therefore needs to be told with enthusiasm and conviction.
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Learning ‘real’ confidence is the hard part. Anyone can pretend to be confident – that’s usually interpreted by the viewer as brash, foolhardy or slapdash.
Being confident requires certainty. Certainty comes from clarity. Clarity comes from understanding, knowing ourselves and everything about what we do, how we do it, who we do it for and more. Much more.
Fear treads on imagination – snuffs it out. Fear removes your self reliance – excises it so that you doubt yourself in every respect. Fear sucks out all enthusiasm – no matter how hard you try, those around you see only a try too hard. Fear takes the place of initiative and drives the sufferer to uncertainty. Fear invites and delivers failure in every form you can imagine.
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Numbers, numbers, numbers! We’ve heard it all before. And so many times.
We have heard much of it before, but did it make sense? Did it resonate with you? Did you hear the message? Or did the very word ‘numbers’ put you off?
The thing about numbers is that they are especially important when it comes to business. Not just especially important, they are paramount. Without understanding your numbers, you are missing out.
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Listening is one of the many aspects of doing business which is vitally important.
If you want to run a business which provides good service and has good relations with prospects, customers and staff, listening – really listening must be at the top of the list of To-Do’s.
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Business growth is often the biggest priority for every business operator. After all, growth equals more revenue, right? Well yes, but you want to understand how your business is operating to give you the best chance of growth.
Planning for growth involves knowing exactly where you are now, where you intend to be and charting a very clear course of how you intend to get there.
Every business has resources, some of which are underutilised or not used to best advantage for rapid growth and sustained growth.
Using the resources at your disposal to their best advantage is paramount to obtaining the results you want. Achieving goals is made much more difficult if the resources are not well used.
A Mission Statement tells the story of your business. It invites people to see you clearly. That is, precisely what it is that you offer by way of product or service and how that relates to them – the customer.
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The End of Financial Year is fast approaching.
For some, this can be an overwhelming time of year. However, you can use the end of financial year period to your advantage.
By getting your numbers sorted to comply with tax etc. you can also use this as a time to explore what those numbers mean regarding business performance and determine if your business is on the right track to reach your goals.
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