Category: PR & Marketing

What PR isn’t and what it can’t do for your business

When considering a PR strategy for your business, it is just as important to understand what PR isn’t and what it can’t do as it is to look at what PR can achieve.
Often we hear that PR is the Magic Bullet and the answer to many a marketing prayer. That simply isn’t the case. PR is part of a greater strategy to build a business brand where you are renowned for your expertise.

To help you get the most from PR let’s cover some of the things that PR isn’t as well as things that it can’t do so you have a better understanding when to engage PR as part of your marketing procedures.

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Know your media and what they look for

One of the best ways to be a go to source is to know your media, what they look for an how you can help.While the high-profile mainstream media of TV radio and print are probably the favoured candidates on your PR hit list, you also need to think outside this realm to build your profile. This involves understanding all the places where your audience seeks their news and being aware of what’s being covered, when.

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Working with Journalists

Journalists are the key to having your story conveyed. To successfully work with the media, we need to understand that journalists live in an ever-changing world of deadlines and demands which can all alter in an instant. What was destined to lead the front page in the morning may have changed numerous times by noon as events occur and announcements are made.

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Make your headline standout with these tips and tools

A headline can be the make or break of your media release, so it is key/essential to make sure your headline stands out and grabs the reader’s attention.

The formula of a headline is short, snappy and attention grabbing. It should include points from your release or post, and sum up your subject and why it is newsworthy.

In short it the headline needs to stand out and say read me or your readers will want to read me!

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