Category: Communication
Latest Insights
The Makeup of a Release – An excerpt from my Book of PR Tips.
Embarking on the creation of a media release marks a pivotal moment for you and your...
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Guest Posting and Article Contribution – What should I look for in an opportunity?
Being a guest or a blog or contributing an article is a great media win, but there are some things to look out for when accepting that media opportunity.
Guest posting is a great way to reach a wider audience, establish your credibility and build your online presence, but it’s more than just having a blog published on an external site.
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How to communicate your value
In business, one of the best ways to differentiate from competitors is by illustrating the unique value proposition your business offers.
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Make your headline standout with these tips and tools
A headline can be the make or break of your media release, so it is key/essential to make sure your headline stands out and grabs the reader’s attention.
The formula of a headline is short, snappy and attention grabbing. It should include points from your release or post, and sum up your subject and why it is newsworthy.
In short it the headline needs to stand out and say read me or your readers will want to read me!
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How to assemble your dream team in business
Hire the right staff and they will not only support you in your business, they might even provide...
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