Author: Linda Reed-Enever

An Introduction to The Media and PR

Traditional media is the print, TV and radio; from your daily news to your monthly magazines and news features.The digital era has seen the media grow, diversify and morph into the online world. Online media means that the news is now more social. The reach is wider and your audience is more accessible than ever. Public Relations is all about relating your business to the public: telling your story, building your brand and sharing your message in a way that the media and general population will relate to you and bond to and recognise your brand.

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