Author: Linda Reed-Enever

Free PR is a Myth

FREE PR is a term that I hear often and YES while you can generate PR for your business without spending $$$ there is a cost involved and despite what some will tell you, there’s no such thing as FREE PR

In business time is money and among the list of things to fill that time is establishing a media presence to attract clientele and carefully hone your image.

It takes time and consistent effort to ensure your company is presented in the best light to the widest possible audience, regardless of whether you outsource your PR or handle it in-house.

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Tips Tuesday: Searching for Images to use in your Marketing Like a Pro

Images “speak” a different language than words and convey their meaning faster, too. That’s why one of the most important things you can do to put a finishing touch on any piece of content is to add an image.

But images don’t just draw viewers — they boost understanding (and retention), too. Not everyone can is a photographer or has an unlimited image library at your fingertips and that is where stock and royalty free images come in.

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Making a Mark on Social Media

Social media – it’s quick, simple and increasingly part of our daily lives. But whether it’s for business or pleasure, as we sit behind the perceived anonymity of a keyboard leaving a growing trail of digital footprints it pays to ponder the mark we leave and the picture we present.

So here are some points of to consider as we navigate the social media minefield and leave our mark for now and future generations.

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