Author: Linda Reed-Enever

Why a Marketing Plan is a Great Idea

In the business world telling people about what you do is almost as important as how well you do it. And when it comes to marketing, there’s no one size fits all approach. A great marketing plan will comprise a number of factors and be rolled out over a period of time. It helps identify who you are, tells your prospective customers what you do, and informs them why they should choose you over your opposition.

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Make your headline standout with these tips and tools

A headline can be the make or break of your media release, so it is key/essential to make sure your headline stands out and grabs the reader’s attention.

The formula of a headline is short, snappy and attention grabbing. It should include points from your release or post, and sum up your subject and why it is newsworthy.

In short it the headline needs to stand out and say read me or your readers will want to read me!

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Evergreen News Angles & Story Ideas for each month of the Year

There’s a term we use in the media, and it unlocks a wealth of solid PR opportunities – “Evergreen”. The word evergreen is most often used by editors to describe content that is of that is perpetually relevant—much like the way evergreen trees retain their leaves all year round.

By tapping into evergreen topics you can create a great media plan to add to your Marketing Planner.

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