In the business world telling people about what you do is almost as important as how well you do it. And when it comes to marketing, there’s no one size fits all approach. A great marketing plan will comprise a number of factors and be rolled out over a period of time. It helps identify who you are, tells your prospective customers what you do, and informs them why they should choose you over your opposition.
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It is February and that means it is time for us to get back into the swing of things when it comes to our Marketing.
Some of you might already be marketing right out the gate and YAY for you. And others might need a little help to get their Marketing Mojo Back and that is what we are going to deep dive into in this Tips Tuesday Session.
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Working with the media is not a set and forget game you need to keep sharing story ideas and angles with them. So that means making writing Media and Press Releases on a regular basis and making it part of your Marketing Plan.
Ask yourself: How Long has it been since I sent a Media Release?
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A headline can be the make or break of your media release, so it is key/essential to make sure your headline stands out and grabs the reader’s attention.
The formula of a headline is short, snappy and attention grabbing. It should include points from your release or post, and sum up your subject and why it is newsworthy.
In short it the headline needs to stand out and say read me or your readers will want to read me!
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There’s a term we use in the media, and it unlocks a wealth of solid PR opportunities – “Evergreen”. The word evergreen is most often used by editors to describe content that is of that is perpetually relevant—much like the way evergreen trees retain their leaves all year round.
By tapping into evergreen topics you can create a great media plan to add to your Marketing Planner.
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