Author: Linda Reed-Enever

Why a Marketing Plan is a Great Idea

In the business world telling people about what you do is almost as important as how well you do it. And when it comes to marketing, there’s no one size fits all approach. A great marketing plan will comprise a number of factors and be rolled out over a period of time. It helps identify who you are, tells your prospective customers what you do, and informs them why they should choose you over your opposition.

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What is Email Marketing?

It may be one of the oldest forms of digital communication, but email still reigns supreme when it comes to engaging and connecting with your audience. Email marketing is sending commercial emails to a list of contacts who have given their express permission to receive email communications from you.

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Make your headline standout with these tips and tools

A headline can be the make or break of your media release, so it is key/essential to make sure your headline stands out and grabs the reader’s attention.

The formula of a headline is short, snappy and attention grabbing. It should include points from your release or post, and sum up your subject and why it is newsworthy.

In short it the headline needs to stand out and say read me or your readers will want to read me!

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