Author: Linda Reed-Enever

Where should I be on Social Media? And why do some platforms work better than others?

It seems a smart move to be everywhere, and that does work. To an extent. You do want to be seen and push and reuse your content as much as you could. But there’s a caveat: be everywhere, sure, as long as your audience is there.

That means you don’t have to be on Pinterest just because it’s hot. If your audience isn’t there, that’s just a waste of time and resources. So do your research. And don’t just ride assumptions.

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