Digital disconnection – How to achieve more in business and life by switching off
There’s no doubt mobile technology has been one of the biggest contributors to business growth in recent times. But at what cost?
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Author: Clive Enever
Are you productive? Or just Busy?
In business, it’s a given that you are often busy. But the real question is – are you productive? We can be busy but busy does not mean we are productive in our business, we can just be busy for the sake of being busy.
The question comes down to are you utilising your available time to boost your business in a proactive manner?
Most small business operators feel they work in their business, not on it, so in this episode let’s explore a few ways we can be productive rather than just busy.
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It’s Always About Conversion In Sales
Whether you’re talking marketing or foot traffic, there’s one critical measure in business that separates the could haves and would haves from the actual figures – conversion.
Through all stages of the customer journey, conversion is the key metric, and it helps you define just how successful your business is at taking a potential client from a ‘maybe’ to someone who actually puts their hand in their pocket to spend.
So, while it might not be as popular as marketing or even missions, values and goals, let’s get down to the nitty gritty and talk about customer conversion.
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Knowing your Point of Difference and using it to your advantage
Every Business has a Point of Difference. Knowing what that Point of Difference is, gives you a huge advantage.
In every industry in every product there are many who – on the face of it – do the same thing, produce the same product/service to deal with the same basic issue.
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How to assemble your dream team in business
Hire the right staff and they will not only support you in your business, they might even provide...
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