Category: Sales

Determining the weak link in your sales chain

I’ve said it before and I’ll say it again, regardless of what industry you are in, you are actually in the business of sales.

And the process of selling involves a series of events all linked together. If your sales aren’t what you believe they should be, chances are there’s a weak link in your business and your sales process.

Determining where that weak link lies is critical. So, let’s look at the key areas where there’s likely to be a weak link in your business…

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Sales Without The Hard Sell

Whether they know it or not every business is about sales, but that doesn’t mean it involves ‘hard selling’.

The actual art of sales is about bringing the customer to the ‘right decision’, in the knowledge you have the product or service that they need to solve a problem.

What do I mean? Well let’s walk through a sales process that’s all about having a conversation rather than focusing on the hard sell.

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It’s Always About Conversion In Sales

Whether you’re talking marketing or foot traffic, there’s one critical measure in business that separates the could haves and would haves from the actual figures – conversion.

Through all stages of the customer journey, conversion is the key metric, and it helps you define just how successful your business is at taking a potential client from a ‘maybe’ to someone who actually puts their hand in their pocket to spend.

So, while it might not be as popular as marketing or even missions, values and goals, let’s get down to the nitty gritty and talk about customer conversion.

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A Business Conversation with Daniel Tolson – Social Intelligence to Win Sales Now!

Contrary to popular belief, the key to your success in sales is not in how well you know your product, or in how many cold calls you can make, or in having the right connections.
Although these things do help, expert consultant Daniel Tolson explains the key to success actually lies in your level of social intelligence, and without it, you’re simply living by the law of chance.
In this Business Conversations podcast, Daniel explains social

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