Category: Sales
Latest Insights
The measured approach – what and when to measure in business
In business, measuring is one of those essential tools that allows operators to ascertain how their business is performing, where it could go, and what needs to be adjusted in order to achieve a better result. So, let’s look at what and when to measure, and how it allows business to adjust.
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Cheap competition versus value-based business
When every business in a sector is focussed on offering the lowest price, it quickly becomes a race to the bottom with no value to the businesses involved and little benefit to the customers in terms of choice. So how can you avoid the trap of falling back onto ‘cheap’ competition?
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How to discover your unique value
In order to stand out in a noisy marketplace and service your ideal customer, it’s critical every business defines their unique value and communicates it well.
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Determining the weak link in your sales chain
I’ve said it before and I’ll say it again, regardless of what industry you are in, you are actually in the business of sales.
And the process of selling involves a series of events all linked together. If your sales aren’t what you believe they should be, chances are there’s a weak link in your business and your sales process.
Determining where that weak link lies is critical. So, let’s look at the key areas where there’s likely to be a weak link in your business…
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Sales Without The Hard Sell
Whether they know it or not every business is about sales, but that doesn’t mean it involves ‘hard selling’.
The actual art of sales is about bringing the customer to the ‘right decision’, in the knowledge you have the product or service that they need to solve a problem.
What do I mean? Well let’s walk through a sales process that’s all about having a conversation rather than focusing on the hard sell.
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