If you’ve spent 15 minutes answering questions to find out what kind of sandwich you are and which Friends cast member you are (even if you already have a strong hunch), you know the power of quizzes. When a potential student takes a quiz they are showing real interest in your topic and they enter your nurture sequence with data so you can tailor the content delivery of the sequence to them.

When done well, quizzes deliver high-quality leads that can convert to or engage students by, attracting attention to learn more about your topic & Provides an incentive to give an email address to get the answers.