eBooks make great lead magnets to help you build your list and create the pefect foundations for your nuture sequnece to your course.

When you sit down to start creating your course, you quickly realise that there are a lot of creative assets that you’ll also need to factor in time to create. For many, these assets cover a wide range of areas including graphics, images, quotes, marketing assets, social media assets and more.

If you don’t have a design background, it’s very easy to get lost and overwhelmed when it comes to creating these assets, and it is all too easy to throw in the towel and get someone else to do it. That’s all well and good if you don’t have the time, but learning to create your own creative assets for your courses allows you to make quick changes on the fly, or design new courses for publishing without relying on someone else.

When you’ve taken the time to create a course, it’s important to consider the marketing that you will do around your course – because if you don’t market it, how else will people know about it?

Good marketing includes great graphics, and while there are a range of free programs where you can create graphics, having a range of templates, effects, and editing tools in the one program makes the process a lot easier.