Welcome to the first chapter of our guide on leveraging MailerLite to supercharge your email marketing campaigns. This two-part series is designed to walk you through the essentials of using MailerLite, starting from the basics to more advanced techniques. In this initial instalment, we’ll focus on setting up your MailerLite account, exploring its key features, and understanding how automation can transform your email strategy. Let’s embark on this journey to unlock the full potential of your email marketing efforts.

Getting Acquainted with MailerLite

First things first, let’s navigate the MailerLite dashboard. This hub is where the magic happens, offering you a birds-eye view of subscriber reports and group management. These features are your best friends in segmenting your audience, allowing you to tailor your emails to suit their preferences and behaviours. But that’s not all. MailerLite boasts impressive integrations with platforms like Zapier, WooCommerce, and Stripe, making it a breeze to connect your email marketing with your broader business ecosystem.

Embracing the Power of Automation

Automation is where MailerLite truly shines. With its intuitive setup, you can automate email sequences for any occasion:

  • Welcoming New Subscribers: Make a great first impression with a personalised welcome email.
  • Re-engaging Inactive Subscribers: Spark interest again with targeted messages.
  • Promoting Offers: Automatically notify subscribers about new products or services.
  • Retargeting Visitors: Remind those who left your site without making a purchase to come back.
  • Delivering Educational Content: Share your knowledge through automated course emails.
  • Membership Renewals: Gently remind your users to renew their memberships.
  • Recovering Abandoned Carts: Encourage customers to complete their purchases.

Crafting Your First Automation

To demonstrate MailerLite’s automation prowess, let’s create a simple automation sequence. Imagine someone joins a specific group on your list. You can set up an automated email to greet them, using their name and a personalised message. I’ll show you how to pick the right group, select an engaging email template, and customise it. We’ll also cover how to add delays and conditions to fine-tune your automation strategy.

Leveraging RSS Feeds for Content Distribution

MailerLite goes beyond just sending emails. You can use RSS feeds to automate content distribution, ensuring your audience stays updated with your latest blog posts or news articles. I’ll guide you through setting up an RSS feed campaign, from scheduling to customising unsubscribe options, making sure your subscribers receive timely and relevant content.

We’ve covered a lot in this introduction to MailerLite, from its essential features and automation capabilities to the innovative use of RSS feeds. But our journey doesn’t end here. In our next instalment, we’ll dive deeper into crafting compelling email campaigns, focusing on design, content strategy, and tips for maximizing engagement.

Stay tuned as we continue to explore the depths of MailerLite, unlocking strategies to enhance your email marketing campaigns and foster deeper connections with your audience. Whether you’re a seasoned marketer or just starting out, there’s always something new to learn in the world of email marketing.


  • [00:00:00] Introduction to MailerLite
  • [00:00:32] Overview of MailerLite dashboard and its components
  • [00:01:00] Importance of setting up groups for personalised email experiences
  • [00:02:03] Integrations with Zapier, Interact, WooCommerce, and others
  • [00:02:38] Explanation of various automation, including nurture sequences and abandoned cart sequences
  • [00:03:26] Creating a new automation, exploring templates, and setting triggers
  • [00:03:53] Demonstrating e-commerce automation, such as abandoned cart sequences
  • [00:05:05] Setting up conditions and actions within an automation
  • [00:06:23] Designing an email within MailerLite, choosing templates, and personalisation
  • [00:07:02] Adding delays and conditions to the automation
  • [00:08:15] Exploring the power of educational marketing and showcasing an example of automation
  • [00:08:26] Introduction to RSS campaigns and their setup
  • [00:08:48] Editing settings and content within an RSS campaign
  • [00:10:15] Previewing and testing an RSS campaign before sending
  • [00:11:32] Wrapping up with an overview of newsletter campaigns and a promise for more insights in the next tutorial


Resources Mentioned

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