Password management is an integral part of business now that everything’s online. Day in and day out, you login to your website admin, all your tools, all your social media.
As a course creator, you utilise a ton of tools and platforms to create your materials and host your courses, not to mention all the social media you use for marketing.
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As much as we’d like to think that if we put a course out there, people will find it, the reality is that we need to market it.
It all comes down to educating your market and letting them know why they need your course, what you can offer and what they can learn from you.
People are always on the hunt for new information or to upskill, so having some great courses available, particularly evergreen courses, and marketing those well is a great way to grow your business through courses.
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Ideally, your course is as dynamic as possible for all students and their preferences. Some students learn visually and would prefer video over transcripts and audio.
Or you can simply create video and repurpose it into audio and get mini blogs from the transcript.
It all starts with video. And in today’s marketing sphere when everyone’s on social media, attracting your ideal students can depend on how visually appealing your videos are.
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When you sit down to start creating your course, you quickly realise that there are a lot of creative assets that you’ll also need to factor in time to create. For many, these assets cover a wide range of areas including graphics, images, quotes, marketing assets, social media assets and more.
If you don’t have a design background, it’s very easy to get lost and overwhelmed when it comes to creating these assets, and it is all too easy to throw in the towel and get someone else to do it. That’s all well and good if you don’t have the time, but learning to create your own creative assets for your courses allows you to make quick changes on the fly, or design new courses for publishing without relying on someone else.
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When your course is ready to roll, you promote it. The best place to do that? Social media. And the best content for social media? Videos.
Videos make people pause in their scrolling
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