7 Reasons Why You Need a Public Relations Plan in Place
Public relations is all about consistency. You need to consistently reach out to the media to have your story told, and you need to consistently identify stories within your business and brand which you can share with the media.
The key to creating that consistency is having a comprehensive PR plan, which looks at the topics you can cover within your business, the key dates when you should release content, and the possible external events you can react to as part of a public relations strategy.
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