Social media – like it or loathe it, it’s part of everyday life and when it comes to marketing a business it’s not like any other advertising platform. In this Business Conversations Podcast, social media marketing specialist Carma Levene joins me to explore selling, sharing and marketing via social media.

A social media marketer Carma explains how you can cut through the noise and harness the power of social media for your business. She offers invaluable insight on how to approach both organic and paid social media to actually grow your bottom line.

Key takeaways include:

  • How social media platforms work and how you can create the best experiences for your audience.
  • The role of organic versus paid content
  • How to set your brand apart using content

Carma Levene’s expertise lies in social media marketing, strategy and training. She has been published as a Facebook Ad buying subject matter expert in Social Media Examiner and is also a university affiliate to Edith Cowan University.