Video is great for engaging the learning styles of visual and auditory students and a must when it comes to course creation.

Whether it’s an introduction, a tutorial or simply showing how to use components of your product or service, having a quality video is essential – the last thing you want is for your video to be pixelated or unwatchable.

There are a number of tools that can help you record and create videos for your courses, but there are certainly some that are better than others. 

We’re going to take a look at three of our top video tools for course creators. 


WeVideo is the easy to use video editing tool that can be used by everyone – you certainly don’t need to be a pro to use this one. There are plenty of features packed into WeVideo including the ability to green screen your recording. This means that you can edit the background of your video without the cost of hiring someone to do it for you. 

Even though you might be creating videos specifically for use within your course, you can edit your content for social media, web and mobile display. This allows you to film short promo videos or take snippets of your video to use as a marketing tool. 

Other features of WeVideo include:

  • Built in stock content of over 1 million pieces including videos, images and music tracks
  • Ability to create on any device as well as on the go
  • Variety of tiers to suit your needs

WeVideo is an affordable option for course creators, offering plenty of features that you’ll use in creating videos for your courses, marketing videos or advertising. 


If video isn’t quite your thing but you know the benefits of using it, Animoto may well be your answer. This “drag and drop” video creator will help you create tutorial videos, promo videos, social media videos and so much more. 

One of the hardest things about video creation isn’t recording the content – it’s ensuring that it fits in with your branding. Animoto has a range of tools that allow you to keep your branding front and centre, including:

  • Logo watermarking
  • Optimising videos for the correct platform
  • Ability to remove Animoto branding on particular plans
  • Brand colours 
  • Lifetime license that doesn’t expire

With an extensive stock library and the ability to create your videos from any device, Animoto is a good option for course creators who haven’t delved too far into video creation or who are more comfortable with an easy to use drag and drop option. 


InVideo is another video creation tool that gives you flexibility in what you create. If it’s your first video or you are looking for something specific, there are over 4000 pre-made templates that you can utilise for your course tutorials or marketing. If you want to add text to your video, there’s over 50 templates for that. Then of course, you have a completely blank canvas allowing your video creation imagination run wild. 

InVideo is one of the few video creation tools with a free option that offers watermark free videos, as well as a watermark free media library. While you won’t be able to create one hour long videos (video duration is set to 15 minutes), if you only need to create short tutorials or course marketing videos, it’s a good option. 

Useful for businesses of all sizes, if you’re looking to create videos to include in your course content, InVideo has plenty of features and benefits. 

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