5 keys to successful strategy
Regardless of where your business is in its journey, having a clear strategic plan is essential. A good strategy keeps your business relevant and current. It helps drive innovation and evolution.
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How to create a marketing strategy
Mention the words ‘marketing strategy’ and it sounds like a complex challenge.
Chances are you envision a team of sage marketing gurus quietly analysing data, conducting client focus groups and spending weeks sweating it out over voice boards, advertising and copy.
Yes, that’s one way to approach it and certainly the path that big names and major brands may take. However, marketing can indeed be a DIY affair where you create your own strategy and steadily put it into effect.
So, let’s look at how that’s done, with a back to basics look at how to create an effective marketing strategy
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Strategy vs Tactics: Which one is better
Strategy and tactics. They’re two highly common terms that pop up in business, competitive sport, and even warfare.
But in all these arenas, there’s a distinct difference between the two. So let’s look at strategy versus tactics in business, whether one is better than the other, and how they come into play.
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How to solve bigger problems through strategic planning
Throughout the life of any business there will be both predictable and unexpected challenges.
But most of these can be mitigated through strategic planning, and the simple recognition that over the lifespan of a business things will change, and your business will need to alter in response.
Here’s an insight into how to solve bigger problems through strategic planning
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Seven ways to reinvigorate client relationships
Chances are you have a database of clients who you’ve done business with over the years your...
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