Search Results for: goal

How to create a marketing strategy

Mention the words ‘marketing strategy’ and it sounds like a complex challenge.

Chances are you envision a team of sage marketing gurus quietly analysing data, conducting client focus groups and spending weeks sweating it out over voice boards, advertising and copy.

Yes, that’s one way to approach it and certainly the path that big names and major brands may take. However, marketing can indeed be a DIY affair where you create your own strategy and steadily put it into effect.

So, let’s look at how that’s done, with a back to basics look at how to create an effective marketing strategy

Read More

How to solve bigger problems through strategic planning

Throughout the life of any business there will be both predictable and unexpected challenges.

But most of these can be mitigated through strategic planning, and the simple recognition that over the lifespan of a business things will change, and your business will need to alter in response.

Here’s an insight into how to solve bigger problems through strategic planning

Read More