Part of doing business, winning and keeping clients or customers is Telling Your Story.

This is the story that makes the difference between you and your competitors. It’s what allows the prospect to discover the ‘one’ they want to work with; the one they trust to deliver their outcome. What they discover is the person / business they feel comfortable handing their dollars to in return for a product or service, secure in the knowledge they have made the right decision.

This story therefore needs to be told with enthusiasm and conviction.

Be sure you are telling your story with enthusiasm:

• Speak loudly
• Speak rapidly
• Hesitate
• Modulate &
• Emphasise

Telling the right story, and telling the right story well will deliver you the right client, and will give you the opportunity to have the business you really want.

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