Understanding the various types of media is crucial for establishing effective public relations. In this episode of Talk, I’m sharing a snippet from My Book of PR Tips to help you better navigate traditional, owned, and earned media, and how each one can support your visibility and impact.
If you’re wondering how to get featured, how to pitch, or even where to start with your own content, this episode will give you the clarity to build a well-rounded PR strategy.
What You’ll Learn in This Episode
What Counts as Traditional Media
Think newspapers, magazines, radio and television. I will walk you through how to engage with these outlets and why planning 90 to 120 days in advance is key.
Why Your Own Media Matters First
Before pitching others, you need to build trust with your audience. Your website, blog, videos, and social platforms form the foundation that journalists will check before running a story.
How to Leverage Digital and Earned Media
Podcast appearances, guest articles, and online features allow you to tap into other people’s audiences. I explain how to approach these outlets and the difference between advertising, sponsorship, and organic earned media.
The Power of Human-Focused Storytelling
I share an example of how we use awareness angles to earn media for a client in the mental health space, without turning it into a sales pitch.
Key Takeaway
Media is more than just getting published. It’s about building trust, sharing value, and showing up consistently across the platforms you control and the ones you borrow.
Action Steps
Audit your current media presence:
- Is your website up to date?
- Are your socials showcasing your expertise?
- Could a journalist or podcast host easily find you and see what you stand for?
Then, choose one media opportunity, traditional, owned or earned, to focus on next.
Ready to Get Support?
If you’re ready to make PR a part of your strategy and boost your media confidence, here’s how I can help:
- Grab your copy of My Book of PR Tips. It’s packed with practical ways to put PR within your reach.
- Join the Business Business Business community (free!)
- Step into the Ideas, Impact & Marketing Circle for accountability, guidance, and brainstorming
- Or book a 1:1 discovery call with me and let’s bring your course idea to life
Enjoyed this episode? Let me know what type of media you’re ready to explore next. I’d love to hear how you’re planning to show up and share your story.
Highlights
- 00:14 Understanding Traditional Media
- 01:27 Leveraging Your Own Media
- 01:55 Exploring Online Digital Presence
- 02:34 Working with Media Outlets
- 02:56 Earned Media and Organic PR
- 03:43 Conclusion and Final Thoughts
