Creating content takes time, effort and strategy, so why let it go to waste after one post?
In this episode of Talk, I’m diving into the power of content repurposing and how it can help you reach more people, expand your impact, and make the most of what you’ve already created.
If you’ve ever felt like you’re on a content treadmill, this is your permission slip to step off and let your existing content do the heavy lifting.
What You’ll Learn in This Episode
Why Repurposing Is a Smart Strategy
Your content is valuable. Repurposing gives it new life, helps you reach a wider audience, and ensures your hard work continues to work for you. Whether it’s a blog, video, podcast or past presentation, there are plenty of ways to spin it into fresh formats.
Easy Ways to Start Repurposing
- Newsletters: Feed your blog or podcast content into newsletters using platforms like MailerLite
- Blog to Social: Break down blog posts into multiple social media captions or quotes using tools like MeetEdgar
- Blog to Video: Turn text into videos using AI tools like Pictory, and embed them back into your website with show notes and links
- Video to Podcast: Repurpose long-form videos as podcast episodes and vice versa, expanding where and how your audience can engage with you.
Tools to Help You Do It Faster
I share my go-to tools like Descript for editing, Opus Clip for short-form video slicing, Canva for branded graphics, and Designrr for creating ebooks from your blog content. These tools help you save time, stay visible, and stretch your message further.
Don’t Forget Past Presentations
Your old presentations are gold. Use them to:
- Build a free or paid course
- Turn them into ebooks or toolkits
- Pitch yourself at summits, webinars, or events
- Create marketing assets that reach a brand-new audience
Go Where Your Audience Is
Repurposing isn’t just about the format. It’s about distribution. Think Medium, Quora, Facebook groups, and Reddit. Answer questions, add value, and share your repurposed content in new spaces.
Key Takeaway
Repurposing isn’t recycling, it’s amplifying. You’ve already created amazing content. Now it’s time to give it legs and let it grow across platforms, formats, and new audiences.
Action Step
Pick just one technique from this episode and try it this week. Whether it’s turning a blog into a social post or submitting an old presentation to a new audience, your content is worth seeing again and again.
Ready to Get Support?
If you’re nodding along thinking, “I needed this yesterday,” here’s where to start:
- Join the Business Business Business community (free!)
- Step into the Ideas, Impact & Marketing Circle for accountability, guidance, and brainstorming
- Or book a 1:1 discovery call with me and let’s bring your course idea to life
Loved this episode? Leave a review and let us know what idea you’re excited to try first. Your feedback helps us reach more business owners like you and grow a community that makes marketing easier, smarter, and more impactful.
Highlights
- 00:00 What is Content Repurposing
- 00:50 Repurposing Blogs for Maximum Reach
- 02:35 Leveraging Videos for Content Repurposing
- 03:46 Repurposing Presentations and Webinars
- 04:34 Final Tips and Action Steps
Resources Mentioned in the Podcast
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