Author: Linda Reed-Enever

When it comes to working with the media and raising your brand profile, press releases are the tool of choice.

And the aim of the game is simple, a press release is intended to quickly attract the media’s attention and showcase a story they feel compelled to tell.

That said, there’s a knack to writing any release in a way that piques the media’s interest about a topic they feel is relevant to their audience.

So here’s a quick insight into the secrets of crafting the perfect press release.

From your website to your marketing and communication with customers, every brand has a voice that helps reveal that organisation’s personality, tone and ethos.

And that voice should be consistent, offering an insight into who the business is, what they stand for and what dealing with them is like. But how exactly do you find that voice and use it?

Here’s how to gather your company’s voice and let your brand personality shine through.