Author: Linda Reed-Enever

How to create a marketing strategy

How to create a marketing strategy

Posted by | Aug 4, 2022 | , |

Mention the words ‘marketing strategy’ and it sounds like a complex challenge.

Chances are you envision a team of sage marketing gurus quietly analysing data, conducting client focus groups and spending weeks sweating it out over voice boards, advertising and copy.

Yes, that’s one way to approach it and certainly the path that big names and major brands may take. However, marketing can indeed be a DIY affair where you create your own strategy and steadily put it into effect.

So, let’s look at how that’s done, with a back to basics look at how to create an effective marketing strategy

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What PR isn’t and what it can’t do for your business

What PR isn’t and what it can’t do for your business

Posted by | Jul 29, 2022 | , , |

When considering a PR strategy for your business, it is just as important to understand what PR isn’t and what it can’t do as it is to look at what PR can achieve.
Often we hear that PR is the Magic Bullet and the answer to many a marketing prayer. That simply isn’t the case. PR is part of a greater strategy to build a business brand where you are renowned for your expertise.

To help you get the most from PR let’s cover some of the things that PR isn’t as well as things that it can’t do so you have a better understanding when to engage PR as part of your marketing procedures.

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Know your media and what they look for

Know your media and what they look for

Posted by | Jul 27, 2022 | , |

One of the best ways to be a go to source is to know your media, what they look for an how you can help.While the high-profile mainstream media of TV radio and print are probably the favoured candidates on your PR hit list, you also need to think outside this realm to build your profile. This involves understanding all the places where your audience seeks their news and being aware of what’s being covered, when.

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