Author: Clive Enever

We hear a lot about visions and missions – these bold statements etched into the websites and walls of businesses and big corporations. But amidst all the careful crafting, big hopes and dreams, why are these words so important, what’s the difference between a vision and a mission, and where do you begin when it comes to creating them?

When it comes to business, too often business owners become bogged down in the day-to-day running of things. We get caught up in the operation but fail to look at the big picture of what we hope to achieve and how. Success can be whittled down to a number of factors by answering some pertinent questions. These are the questions a business owner should be asking in order to achieve success.