Creating a video series gives your potential customer a series of bite-size information that they can research and get to know you through, developing trust and familiarity before they buy or rebuy from you.
 

There are two forms of videos:

  • Short-form video is any video under 10 minutes. Even shorter videos are commonly referred to as snackable videos or snackable content, and these include Instagram Stories and Tiktok – probably the majority of the video content seen on social media.
 
  • Long-form video is any video over 10 minutes. This can include live Q&A sessions, webinars, speaker conference recordings, etc. Though branded long-form video rarely gets the same level of mass appeal as short-form, long-form does a great job engaging fans and growing brand awareness.
 

So where do you come up with ideas for your series:

 
  1. Questions asked by clients – If your clients are asking them, potential ones will be too.
  2. Business FAQ page – This might be your how-to demo or step-by-step instructions.
  3. Forums and Facebook Groups – in your keywords and see what people are asking
  4. How to’s and handy tips – What you do or your customer need to do with your product or service
  5. Interviews with industry leaders or clients – Excellent to show knowledge and expertise and reach a wider audience
  6. Content from your blog – A goldmine of content already waiting to be turned into a series
  7. Presentations – If you’ve presented at a workshop or event, look into using that content and turning it into a video
 

Highlights:

 
0:00 Introduction
0:30 Creating a video series that people can find when searching for what you do
0:35 How video series work
0:45 Where can you release your video series
1:20 Two ways to create video series
1:25 Long-form videos
1:40 Short-form videos
1:50 How video series helps you market your business
2:10 Ideas for your video series
2:25 Questions asked by clients
2:45 Business FAQs page
2:55 Forums and Facebook Groups
3:25 How-tos and handy tips
4:00 Interviews with industry leaders and clients
4:45 Content from your blog
4:57 Presentations
5:15 Join the Marketing Circle
5:33 Subscribe for the next podcast episode

Resources Mentioned in the Podcast:

 

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