Getting your course up and running may not have been a quick task, but now it’s available for students to sign up, how exactly do you attract them?

There is of course the usual marketing and advertising across social media and networking sites, but did you know that blogging is one of the best ways to attract new students?

Why Blogging around your Course Topic is Important?

Writing blogs does two things; firstly, it helps drive traffic to your website and your product, particularly if you follow SEO guidelines, and secondly, it helps to build trust with students and potential students. A blog allows you to show your knowledge to an interested party who might be sitting on the fence as to whether they sign up for your course or not.

Let’s look at those two points a bit further.

Driving Traffic to Your Website

Once your course is done, how often do you go back and update it? Quite often the only time we will update our course website is when we add a new course. Blogging solves this. Every time you publish a blog, you’re creating an indexed page on your website that can be found by the search engines. The more times your website shows up on search engines, the more traffic that is driven to your website organically.

More pages on your website mean that more potential students will be able to find your courses.

Building Trust with Students

When expecting people to pay you for your knowledge, you need to be able to show them what they will receive – how can they trust that you know your stuff and that buying your course won’t be a waste of their time and money?

Blogging is the perfect way to build trust and show your knowledge – it shows visitors to your blog what you know, and they start to recognise you as someone to turn to when they want the information you know.

How to Blog for Your Course to attract students

One of the hardest things when it comes to blogging is choosing topics to blog on. There are three main areas that your blogs will come under:

  •         Utilising the content you have
  •         Questions your students are likely to ask
  •         Thought leadership

Using the Content You Have

Using the content you have comes down to using the content within your courses. How can you break down a section of your course to create a blog? Let’s say your course title is “How to Market Your Freelancing Business”.

Within that course, you talk about social media marketing. Your blog could then be, for example, “How Facebook can help you gain more clients”. At the end of the blog, you would direct your readers to find out more information by purchasing your course.

What Questions are being Asked?

In the process of creating and marketing your course, you’ve likely come across several questions people have about your subject matter. These questions make for perfect blogging content. There are also several websites where you can find questions that people have asked or keywords that people are searching for.

Software such as Bramework can create blog titles from your keywords and a keyword research tool. Keywords Everywhere is a Chrome extension that shows the most popular search phrases when you Google a topic, while Answer the Public will give you deeper knowledge into how and what people are searching for around particular keywords.

Answering commonly asked questions in a blog is a great way to show your knowledge.

Thought Leadership

Thought leadership is all about producing content based on news and movements in your industry. Going back to our course title example, under the thought leadership banner, you could blog about changes to marketing through social media or new advancements in freelancing business tools.

Thought leadership blogging is all about providing the information in a straightforward, easy-to-digest way.

When it comes to marketing and attracting new students to your course, creating a blog that is updated regularly is a great option to add to your toolbox.


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