One of the most common things I hear from business owners is: “I wouldn’t even know what to put in a media release.”
Here’s the truth: your next media story is probably hiding in plain sight.
Media releases don’t have to be complicated. The best ones often come from everyday moments, customer interactions, or common questions. If you’re running a business, chances are you’ve already got a story worth sharing; you just need to know where to look.
Where to Look for Your Next Media Release Idea
- Today’s Newspaper
Yes, the good old-fashioned paper (or the digital front page). What’s trending right now? Can you offer a local perspective, expert opinion, or personal insight into a broader topic?
- Your Blog
If you’ve written something useful for your audience, chances are it can be reshaped into a media release. Turn those blog posts into public commentary, just shift the angle and highlight why the media (and their audience) should care.
- Your Newsletter
Already written something that kept your readers engaged? That content might be just the spark you need. Pull out a story, a theme, or an announcement and rework it for the media.
- Your Competitors
What are they talking about or being featured for? This isn’t about copying, it’s about staying informed and looking for a fresh take or a counterpoint that positions you as the voice of expertise.
- Your Team Conversations
What are your staff chatting about? Is there a buzz around a new tool, a change in the industry, or a customer experience that sparked ideas? Watercooler talk can uncover powerful story angles.
- Your Clients’ Questions
If your clients keep asking the same things, the public likely has those questions too. Turn your answers into a release that educates, informs, and builds your credibility.
Your Challenge
Look at your day. What conversations did you have? What insights did you share? What did your clients ask you?
That’s where your next story lives.
Keep the PR Momentum Going
If you’re keen to keep learning and levelling up your PR game, here are some handy resources:
- How to Write a Media or Press Release for Your Business – Mini Course – A quick, practical guide to getting it right from the start.
- How to Create an Available for Interview Profile to Pitch to the Media – Course – Learn how to position yourself as the go-to expert the media calls on.
- My Book of PR Tips – Packed with real-world advice to make PR feel doable, not daunting.
