Business growth is often the biggest priority for every business operator. After all, growth equals more revenue, right? Well yes, but you want to understand how your business is operating to give you the best chance of growth.

Of course, you need a plan. Growth without planning is like setting sail without a map. You need to know where you intend to go and how you plan to get there before you set off. Otherwise, you put both your vessel and crew at risk of running aground.

Planning for growth involves knowing exactly where you are now, where you intend to be and charting a very clear course of how you intend to get there.

To begin understanding where you really are, understanding what delivers the result you are presently achieving is paramount. To build on what you have, know how what you have has been built. Are there opportunities to improve efficiencies to allow faster, more predictable growth?

Count what is happening to manage what you have, what you want and how to make the change.
• Identify performance – find critical points of interaction
• What results have been delivered to date
• What change in activity will improve the result
• Introduce and apply the right activity

Maintaining or growing efficiency in a business comes down to managing. Count the things to be managed to allow for greater efficiency.