Creating content every day can feel exhausting, especially when you’re constantly feeding the algorithm with posts that disappear in 24 hours. That’s where evergreen content steps in.

Evergreen content is the kind of content that keeps working for you long after you’ve created it. It’s helpful, searchable, and scalable. And when used well, it becomes the foundation of your content bank, one you can come back to, build on, and repurpose time and time again.

In this video, I’ll show you how to create evergreen content, scale it, and turn one idea into dozens of future assets.

Why Evergreen Content Matters

Evergreen content is like the strong roots of your content tree. It’s useful all year round, no matter when your audience finds it. Whether it’s a blog post, a how-to video, or a foundational podcast episode, it allows you to:

  • Build visibility as a subject matter expert
  • Work smarter, not harder
  • Keep your content active without constant effort

And best of all? You can repurpose it into more content every time you revisit it.

How to Scale and Repurpose Evergreen Content

1. Turn Blog Posts into Social Content

Pull key snippets, quotes, or tips from an existing blog post. Use your favourite AI tool to extract highlights and turn them into:

  • Instagram carousel posts
  • Quote graphics
  • Short-form video scripts
  • Overlay the text on stock footage or record a quick talking head video to bring the content to life.

2. Use a Scheduler That Works With Evergreen

Tools like MeetEdgar allow you to recycle evergreen content on a schedule, keeping it visible without you manually reposting it.

For short-form content, I use Metricool, which helps schedule based on best posting times and engagement windows.

3. Clip Your Long-Form Videos into Short-Form Reels

Take that evergreen video from your YouTube or Facebook and run it through OpusClip or Descript. Break it into bite-sized videos for Reels, Shorts, or TikTok. These clips give your original content a fresh lease on life.

4. Turn Video Transcripts into Blog Posts

Use AI to help you spin your video transcript into a written blog. Then cross-link back to the original video and build an entire ecosystem around that one idea.

Your Evergreen Content Action Plan

Ask yourself:

  • Am I creating content that works beyond today?
  • Is there content I’ve already made that could be scaled?
  • Do I have a system in place to keep evergreen content circulating?

Start reviewing your past content. Highlight the timeless pieces. Refresh them, repurpose them, and put them to work using the tools that make your workflow easier.

Want Support to Build Your Evergreen Content Bank?

Inside the Ideas, Impact & Marketing Circle, I walk you through how to plan, create, and scale your content, without the constant overwhelm. From templates to scheduling tools and strategy sessions, you’ll get everything you need to make your content work smarter for your business.

Because you shouldn’t have to show up every day to stay visible.

Highlights 

  • 00:00 Introduction to Evergreen Content
  • 00:10 What is Evergreen Content?
  • 00:57 Benefits of Evergreen Content
  • 01:53 How to Repurpose Evergreen Content
  • 02:17 Using AI Tools for Content Repurposing
  • 03:00 Scheduling and Posting Strategies
  • 03:39 Scaling Evergreen Content
  • 04:15 Conclusion and Final Thoughts

Resources Mentioned

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