You’ve got Canva. You’ve got social media. Perhaps you even have a CRM. However, there are unsung heroes in marketing, and in this video, I want to introduce you to the unsung heroes in my marketing toolkit. These are the tools that do the gritty, nuts-and-bolts work that make everything else look brilliant.

These aren’t the flashy ones that get all the credit. They’re the ones that keep the wheels turning, the content flowing, and the team aligned. And honestly? They’re the reason my marketing actually works.

Here are my unsung heroes:

ClickUp: My Digital Brain 

A project management tool is essential when scaling your impact. We use ClickUp for content plans, client workflows, and onboarding new team members without missing a beat.

Google Workspace: More Than Storage 

From shared folders to Gemini AI, discover how Google Workspace has become the foundation of our entire operation. Plus, my master document formula keeps everything organised.

Komodo Decks: Document Once, Use Forever 

Screen recording tools aren’t just for tutorials. We use Komodo Decks to create processes, give client feedback, and ensure nothing gets lost in translation. As it not only records the screen, it records the clicks and all the steps!

Answer The Public: Content That Actually Gets Found 

Answer The Public shows us exactly what your audience is searching for, so your content appears when they need you most. Enter your topic, and a whole content wheel will appear!

MeetEdgar & Repurpose.io: Work Smarter, Not Harder 

Content repurposing doesn’t have to be manual, especially with tools like MeetEdgar and Repurpose.io. They take the content you create and make sure it is delivered everywhere.

Zapier: Make Your Tools Talk 

Zapier is the secret weapon that connects everything together, so your tech stack works for you instead of creating more work.

Key Takeaway

With the right tools, you don’t have to do everything manually. These tools should support your marketing efforts, provide structure, and free you up to make the impact you’re meant to make.

Your Next Step:

Pick one or two tools from this episode and test them in your business. Does it fit? Does it solve a real problem? If not, that’s okay. Not every tool works for every business owner. But do find the tools that handle the nitty-gritty work so you can focus on what matters most.

Need Help Building Your Marketing Stack?

Found a tool that’s going to change your workflow? Come and share it with me. I’d love to know which one you’re implementing first.

Highlights 

  • 00:00 Introduction: Beyond the Flashy Tools
  • 00:46 The Real Role of Marketing Tools
  • 01:41 ClickUp: The Digital Brain
  • 03:21 Google Workspace: The Foundation
  • 05:05 Komodo Decks: Documenting Systems
  • 05:53 Answer The Public: Content Ideas
  • 06:39 Repurposing Content: Meet Edgar and Repurpose.io
  • 07:37 Conclusion: Choosing the Right Tools

Resources Mentioned