Your brand voice is the thread that runs through every touchpoint of your business, from your website and social posts to how you respond to email or DM. But with AI tools on the rise and content moving faster than ever, it’s easy for your voice to drift off course. 

In this episode, I want to walk you through a simple 20-minute brand voice audit to help you realign your tone, reconnect with your audience, and ensure your message still sounds like you.

You don’t need to rewrite everything. Instead, you’ll gather a snapshot, spot what’s working, notice where things feel off, and walk away with a clearer sense of what your audience actually resonates with.

What You’ll Explore in This Episode

  • Why voice matters more than ever in the age of AI
  • How to choose a small snapshot of your content for a quick review
  • Simple questions to ask to check for clarity, consistency, and connection
  • How to define and apply your brand’s 3-word tone guide
  • What to tweak (not trash!) when things feel off
  • Why your audience responds more to you than to polish

What This Brand Voice Check-In Will Help You Do

  • Reconnect with your natural tone in content, emails, posts, and more
  • Spot when AI-generated or over-polished content has taken your message off course
  • Identify your signature phrases and the words that feel true to your voice
  • Use engagement clues to see what content already sounds most like you
  • Define three simple words that act as a filter for your brand tone
  • Build messaging confidence without scrapping everything you’ve done

Key Takeaway

Your brand voice doesn’t need to be perfect, but it needs to be yours. The clearer and more consistent your voice feels across platforms, the easier it is for your audience to recognise, trust, and connect with you.

Your Action Step

Set aside 20 minutes this week to do a quick brand voice audit. Pull five pieces of recent content, read them aloud (or use a read-back tool), and check: does this sound like me? Look for patterns that feel true, note what resonates, and make small tweaks to stay aligned going forward.

Strategic Support to Help You Refine Your Brand Voice

The Ideas, Impact & Marketing Circle

A membership for business owners who want their content to feel aligned, consistent, and uniquely theirs. Inside, you’ll find the Brand Audit Template, workshops, co-working, and support to help you build marketing you’re proud of.

Get It Done Together

A monthly co-working and accountability space where you can take what you’ve learned,  like your brand voice audit, and turn it into action.

Join the Business Business Business Community (Free)

A supportive, collaborative space to explore your message, test new content, and get feedback on how your voice is landing.

Book a 1:1 Discovery Call

If you’re ready to refine your message and want feedback on your current tone or content, let’s map it out together.

Enjoyed this episode? Set aside 20 minutes this week and give your brand voice a tune-up. Let me know which words or phrases you discovered truly represent you. I’d love to hear what stands out when you read your content as your audience does.