Purpose and passion make a business truly sing. They are the key ingredients that clients can feel, are the motivators that sustain you as a business owner, and are the elements that set you apart from the competition.
In this podcast, we dive into purpose and passion, including how to find or reignite them. We discuss:
- The questions to ask to help define your purpose
- Why purpose is the guiding star that you can turn to in tough times
- How to find or reignite your passion for your business
Understanding Purpose
Purpose isn’t just about making money, though financial success is important.
Instead, it’s the deeper reason your business exists; it is the impact you aim to make on the world. Think of purpose as your guiding star, keeping you motivated and on track through challenging times.
To uncover your purpose, consider the following questions:
- What problems do I want to solve?
- What issues frustrate or anger me?
- What positive change can my business create?
Embracing Passion
Passion is the fuel that ignites your purpose.
It’s what gets you excited to jump out of bed and tackle your workday.
Passion might manifest in various forms: creating beautiful things, helping people learn, or building strong communities.
This innate excitement was likely a driving factor in starting your business. Holding onto this inspiration is crucial, as it will sustain you through obstacles.
To find and cultivate your passion, ask yourself:
- What activities energise me?
- What skills do I naturally gravitate towards?
- What did I love doing as a kid?
Aligning Purpose and Passion
The sweet spot is where your purpose and passion collide. When you are working on something you truly believe in, fueled by your inherent drive, that’s when magic happens.
Here are some tips to find that spark:
- Brainstorm – Jot down ideas that resonate with your interests and values.
- Talk About It – Discuss your thoughts with mentors, friends, or even potential customers.
- Volunteer – Helping a cause can ignite a dormant spark within you.
- Experiment – Take small steps to explore different areas. Trying things out will quickly reveal what you enjoy and what you don’t.
Finding the Spark
Finding your passion and purpose is an ongoing process. It’s essential to keep learning and growing to become more than what you are now.
The journey of self-discovery might take some time, so don’t expect it to happen overnight. Stay patient and keep working at it until you find your spark.
However, aligning your business with your purpose and passion can lead to a fulfilling and successful venture.
Highlights
- 00:45 Understanding Your Purpose
- 01:23 Igniting Your Passion
- 02:21 Aligning Passion with Purpose
- 03:16 Tips for Discovering Your Spark
- 04:10 Why purpose and passion can be an evolving journey
