Working harder isn’t always the answer. In fact, sustainable performance improvement often comes from small, smart adjustments – the kind of strategic shifts that create big, lasting impact.
In this episode, Clive Enever explores how to elevate your business performance through targeted refinements, including:
- What strategic adjustments really are (and what they’re not)
- Where to begin and the key questions to ask
- How to refocus on your core offer and ideal client
What Does Strategic Adjustment Really Mean?
A strategic adjustment is a targeted change guided by data and outcomes, not guesswork. Think of it like tuning a guitar: one string out of tune affects the whole sound. Strategic adjustments bring your business back in sync without requiring a full overhaul.
Where Do You Begin?
Start with honest reflection and numbers. Ask yourself:
- What’s working well?
- Where are we falling short?
- Where are we wasting time, energy, or money?
Back up your instincts with data: sales, leads, conversions, retention and profit margins. Numbers tell the story of where adjustments are needed.
Tighten the Focus on Your Core Offer
Often performance lifts when you do less, but do it better. Consider:
- Which offer delivers the highest value to clients?
- Which is most profitable or easiest to deliver?
- Are you promoting it clearly and consistently?
Refine Your Ideal Client Profile
If results are slipping, you may have drifted from your ideal client. Align messaging and positioning by asking:
- Are we attracting the right people?
- Are they clear on how we help?
- Do they see the value in what we offer?
Your results rise when the right people are in the room.
Evaluate Your Sales Process
Small tweaks here can drive major results. You don’t necessarily need a new funnel, sometimes it’s about:
- Clarifying lead qualification
- Following up consistently
- Simplifying your proposal process
- Having the right conversations confidently
Even one small change can dramatically lift conversion rates.
Streamline Client Delivery
Great results can still feel clunky if delivery is inefficient. Ask yourself:
- Can we simplify onboarding?
- Can we automate updates?
- Are we gathering feedback and testimonials?
A smoother delivery model improves retention, referrals, and reputation.
Sharpen Your Weekly Focus
Performance improves through consistent, focused action. Strategic adjustments might mean:
- Blocking time for sales weekly
- Reviewing numbers every Friday
- Outsourcing or eliminating low-value tasks
Set and Track the Right Metrics
You can’t elevate what you don’t measure. Choose three to five core metrics such as:
- Number of qualified leads
- Sales and conversion rates
- Monthly revenue
- Client retention
- Average delivery time
Let the numbers guide your adjustments, don’t guess.
Reinforce What’s Working
You don’t have to fix everything. A big part of performance improvement is strengthening what already delivers results. Scale proven strategies, systemise them, and say no to distractions.
Adjust, Don’t Overhaul
Performance isn’t about intensity, it’s about consistency and clarity. Ask yourself:
- What feels heavy or inefficient?
- What small change could improve results?
- What do I need to track to measure progress?
Small, targeted adjustments made consistently are what elevate long-term performance.
Highlights
- 00:58 Understanding Strategic Adjustments
- 01:33 Reflecting on Current Performance
- 02:01 Focusing on Core Offers
- 02:31 Refining Your Ideal Client Profile
- 03:01 Optimising the Sales Process
- 03:35 Streamlining Client Delivery
- 04:10 Sharpening Weekly Focus
- 04:34 Tracking and Measuring Performance
- 05:00 Reinforcing Successful Strategies
