Consumers – your customers and prospects – are bombarded by messages every day, vying for their attention, often crafted by professionals and accompanied by big budgets. So how do you compete against big business?

Powerful Points CEO Lee Featherby explains, short of huge budgets, the basics of good communication are the same as they’ve always been… but with a twist.

In this Business Conversation with Clive Enever, Lee looks at how to communicate effectively and successfully.

In this podcast, Lee and Clive discuss:

  1. The barriers to getting heard in the 21st century
  2. Where most businesses go wrong
  3. The most important ingredient of good messaging

PowerfulPoints are AsiaPac’s market-leading visual communications specialists, working alongside global brands like McDonald’s, Hermès, Alibaba, and Hyundai.

Founder and CEO Lee Featherby’s mission is to empower companies to ‘stand and deliver’ with power and purpose, harnessing technology to captivate and engage demanding audiences worldwide. PowerfulPoints service clients from offices across Australia and in Shanghai, China.