Anchor content is one of the smartest ways to simplify your marketing and amplify your message.

With one strong, long-form piece, you can build an entire content ecosystem from videos, blogs, newsletters, social posts, and even short-form reels. It keeps you focused, consistent, and aligned with your monthly themes. And best of all? Your future self will thank you for it.

In this video, I’m walking you through how I use anchor content every single month to save time, increase visibility, and build real momentum.

Why Anchor Content Works

Anchor content provides your marketing with a solid foundation. It becomes the reference point for everything else you create. It saves you from starting from scratch every time and helps you stay in flow with your themes, your audience, and your schedule.

How I Create Anchor Content

1. Start with a Video

I begin by filming a long-form video (like this one) based on a key theme or message I want to share. This is the heart of the content and the starting point for everything else.

2. Turn the Video into a Blog Post

Using the transcript or summary, I create a supporting blog post. The video is embedded, SEO is optimised, and I cross-link to other relevant resources on my site.

3. Convert the Audio into a Podcast

The audio from the video gets scheduled separately, never at the same time as the blog or video, so my audience sees value in each platform.

4. Clip Short-Form Videos

Using tools like Opus Clip, I trim the original video into short-form pieces for Instagram, TikTok, YouTube Shorts, and Facebook. These clips link back to the full video and help build reach.

5. Send a Themed Newsletter

I write a “love letter” style newsletter around the anchor content and share links to the blog, podcast, or video. The message stays consistent with the theme of the month.

6. Create Social Posts from the Content

From top tips to quotes and carousels, I turn the anchor piece into multiple posts using my Canva brand kit and a little help from AI. One idea becomes many.

7. Batch Record More Content

When I’m on a roll, I record short-form videos that expand on the anchor topic. This helps me stay consistent and gives my content calendar real momentum.

Ready to Create Anchor Content of Your Own?

Here’s how to get started:

  • Choose a monthly theme or message you want to be known for
  • Record one long-form video based on that idea
  • Break it down into supporting content (blog, podcast, clips, posts)
  • Build your content plan around that anchor each month

And if you want help turning your ideas into impact, join me inside the Ideas, Impact & Marketing Circle. That’s where I share my full process, templates, and support to help you plan, create, and market your content consistently.

Because anchor content isn’t just about showing up. It’s about showing up with purpose.

Highlights 

  • 00:00 Introduction to Anchor Content
  • 00:50 Creating and Utilising Anchor Content
  • 01:44 Expanding Anchor Content into Blogs and Podcasts
  • 02:35 Repurposing Content for Social Media
  • 03:19 Monthly Themes and Newsletters
  • 04:17 Final Tips and Community Invitation

Resources Mentioned

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