How to give more and get more when blogging in business
blogging and content creation is not a one-way street. First and foremost, it needs to factor in the question: what’s in it for the audience – the real people your content is designed to connect with?
In other words, why should they care that you have spent hours carefully writing then honing a piece of content – Why would they want to read it, engage with it, or share it with their friends?
That’s why the reality of blogging is all about giving.
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