Author: Linda Reed-Enever

How to give more and get more when blogging in business

blogging and content creation is not a one-way street. First and foremost, it needs to factor in the question: what’s in it for the audience – the real people your content is designed to connect with?

In other words, why should they care that you have spent hours carefully writing then honing a piece of content – Why would they want to read it, engage with it, or share it with their friends?

That’s why the reality of blogging is all about giving.

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How to create a marketing strategy

Mention the words ‘marketing strategy’ and it sounds like a complex challenge.

Chances are you envision a team of sage marketing gurus quietly analysing data, conducting client focus groups and spending weeks sweating it out over voice boards, advertising and copy.

Yes, that’s one way to approach it and certainly the path that big names and major brands may take. However, marketing can indeed be a DIY affair where you create your own strategy and steadily put it into effect.

So, let’s look at how that’s done, with a back to basics look at how to create an effective marketing strategy

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What are the Benefits of Running a FREE Webinar?

Running a free webinar is all about the exchange, the exchange of information where people give you an email address and they register to attend that webinar.

Offering free webinars allows you to grow your business and foster relationships between your brand and customers. When your reach more people through a webinar, you’ll get more leads.

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What PR isn’t and what it can’t do for your business

When considering a PR strategy for your business, it is just as important to understand what PR isn’t and what it can’t do as it is to look at what PR can achieve.
Often we hear that PR is the Magic Bullet and the answer to many a marketing prayer. That simply isn’t the case. PR is part of a greater strategy to build a business brand where you are renowned for your expertise.

To help you get the most from PR let’s cover some of the things that PR isn’t as well as things that it can’t do so you have a better understanding when to engage PR as part of your marketing procedures.

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