Your website is more than a digital business card. It’s your 24/7 shopfront, your credibility builder, and often the first impression someone has of your brand.
When people visit your site, they’re not just looking for information. They’re deciding whether they trust you, whether your services are right for them, and whether they want to take the next step. That’s why keeping your site fresh, accurate, and functional isn’t just a nice-to-do, but it’s part of showing up professionally.
And here’s the thing: your website is not a “set and forget” project.
So let’s talk about adding a quick website check-in to your monthly marketing routine. This 5-minute marketing tip can save you lost leads, broken links, and missed opportunities, and help you present your business in the best possible light.
Front-End Checklist
These are the first things your audience sees and experiences. Make sure everything feels current, clickable and aligned with your goals.
- Do all menu links work? Click through each one to check.
- Is the menu guiding visitors the way you want? Is the flow intuitive?
- Is your homepage up to date? Fresh content helps build trust.
- Is there something new to showcase? Add recent achievements, offers, or updates.
- Have you published a new blog post recently? Aim to add value regularly.
- Are your social icons working? Double check they open the correct platforms.
- Do you need to add new social profiles? Think Instagram, Threads, LinkedIn, etc.
- Are you using your sidebars wisely? Feature useful links or lead magnets.
- Is sidebar content current and relevant? Time for a refresh if not.
- Are your Calls to Action (CTAs) working and compelling?
- Are your opt-in forms active? Test each one.
- Any old promotions or content that needs removing?
- Any typos you’ve overlooked? Read with fresh eyes.
Backend Checklist
This is the engine room. A little housekeeping here can keep things secure, fast, and functional behind the scenes.
- Are your tracking and analytics codes still active? Make sure you’re capturing insights.
- Have you run your site updates? Plugins, themes and platform updates help with security and speed.
- Any outdated plugins to remove? If you’re not using them, let them go.
- Is your media library clean and optimised? Large or unused files can slow things down.
Why It Matters
Your website should reflect the current version of your business, not what it looked like a year ago. These simple check-ins don’t need to take hours, but they can make all the difference when it comes to customer confidence, SEO performance, and conversion.
Because when your website is clear, current and working the way it should, your audience gets the best experience, and your business gets the best results.
Tools to Help You Keep Your Website On Track
Want support in staying visible and making sure your digital presence is working for you?
The Ideas, Impact & Marketing Circle
Join a supportive community of business owners who are refining their marketing, showing up online with clarity, and learning how to make their content, including their websites, more effective. You’ll gain access to monthly sessions, tools, templates, and ideas to keep you moving forward.
Not sure what to prioritise on your website or how to align it with your marketing goals? Let’s chat. Book a 1:1 discovery call, and we’ll look at where your site sits now and how we can turn it into a more powerful part of your marketing toolkit.
