Have you ever created a piece of content that soared, only to follow it with one that completely flopped?
You’re not alone, and it’s not the algorithm’s fault. The difference between hit and miss content often comes down to one thing: clarity.
In this episode, I’m walking you through three simple tests you can run to take the guesswork out of your content and start creating with real connection. These practical tools will help you uncover what your audience truly wants so your marketing can become more intentional, effective, and confident.
Get Clear on What Your Audience Actually Wants
If your content has been feeling hit and miss, it might be time to dig deeper. This episode will help you:
Run the Engagement Test
Learn how to spot the patterns in your past content that actually connected and what that tells you about what to create next.
Ask the Right Questions
Discover two simple prompts you can use right now to ask your audience what they want, so you can stop guessing and start listening.
Use the Search Test
Explore the online spaces your audience already turns to for answers and uncover the words, problems, and questions they’re actually using. Plus, how to use AnswerThePublic to find out what questions your people are asking.
These three tests will give you the insight and language you need to create consistent, purposeful content that resonates. Because when your message matches what your audience truly wants to hear, everything clicks into place.
Key Takeaway
Clarity in your marketing doesn’t come from more content, but from listening. When you take even 10 minutes a week to explore what your audience is engaging with, asking for, and searching, you’ll start crafting content that connects, not just fills space.
Your Next Step
Pick one of the tests shared in this episode, and give it 10 focused minutes this week. See what you uncover, and start shifting your content from hopeful to purposeful.
Resources to Support You
The Ideas, Impact & Marketing Circle
If you’re ready to stop guessing and start connecting with the people you truly want to reach, the Circle is the place to do it. Inside, you’ll find workshops, templates, and strategy sessions to help you better understand your audience and market your message with clarity and confidence.
Content Marketing Working Retreats
If you’ve been gathering audience feedback but haven’t had the headspace to act on it, the Content Marketing Retreat gives you time and support to bring it all together. Plan, create, and walk away with content that connects, minus the guesswork.
If your audience is giving you clues but you’re not sure how to turn them into action, join us for a co-working session. These monthly accountability sessions are designed to help you implement those insights, shape your content plan, and move from idea to execution.
Progress Colouring Tracking Tree
Tracking your most resonant content and audience engagement doesn’t have to be boring. This creative tool helps you visualise what’s working in your marketing, so you can build more of the content your audience actually wants.
Join the Business Business Business Community
Sometimes your best audience insights come from real conversations. The BBB Community is full of business owners sharing questions, experiences, and content that works. It’s a great space to listen, learn, and refine how you show up.
Not sure what your audience is asking for or how to deliver it? In a discovery call, we’ll unpack your current approach and map out practical ways to connect with the right people in a way that feels aligned and clear.
Enjoyed this episode? Share your biggest takeaway, or which of the audience insight tests you’re planning to try first. I’d love to hear how you’re turning guesswork into real connections in your content.
Highlights
- 00:00 Understanding Content Success
- 00:19 The Importance of Audience Clarity
- 00:31 Three Quick Tests to Understand Your Audience
- 02:21 Test 1: The Engagement Test
- 04:07 Test 2: Direct Audience Feedback
- 05:14 Test 3: The Search Test
- 06:24 Combining Insights for Marketing Magic
- 07:04 Your Next Steps and Final Thoughts
