Managing Email for effective communication

by | Creating Impact, Marketing Ideas | 0 comments

Inbox overwhelm often sneaks in as a side effect of your marketing efforts gaining momentum. While it’s great to see activity in your inbox, the sheer volume of emails can quickly become stressful. As I was clearing out my own inbox, I realised how much better I felt afterwards and wanted to share some practical email management strategies with you.

With a combination of unsubscribing, deleting, organising, and setting boundaries, I’ve managed to regain control of my inbox – and you can too. Here’s how to kick inbox overwhelm to the curb:

Read It, Flag It, Delete It

This simple approach is a game-changer:

  • Read and Respond: If you can respond immediately, do it.
  • Flag for Follow-Up: If it requires more thought or time, flag it for later.
  • Delete: If it’s irrelevant or junk, delete it straight away.

Be ruthless. Apply this method consistently, and you’ll find it saves time and reduces clutter.

Don’t Leave Your Email Open

Constantly having your inbox open is an open invitation for distractions. Instead, minimise or close it and set specific times to check your emails, like hourly, or even less frequently.

Turn Off Notifications

Notifications play on our fear of missing out (FOMO), and the constant pings can be draining. Turn them off to reclaim your focus and break free from the cycle of being a slave to your email and phone.

Folders Are Your Best Friend

Create folders and set up rules to sort incoming emails. This helps you categorise messages into manageable groups based on priority. For example:

  • Urgent responses
  • Informational reading
  • Routine follow-ups

The same rule applies: read, flag, or delete as you work through them.

Unsubscribe from Unwanted Emails

Unread or unnecessary emails clog up your inbox and distract you from the tasks that matter. Take a moment to unsubscribe from newsletters or promotions you no longer find useful. 

Flag and Categorise for Follow-Up

Sometimes, responding immediately isn’t possible. In these cases, flag the email or assign it a category to revisit later. Schedule time weekly to clear flagged emails and ensure nothing important slips through the cracks.

Managing your inbox doesn’t have to be overwhelming. By applying these strategies, you’ll not only reduce stress but also create a more productive and focused workflow. Happy emailing!