Business Wisdom Podcast
Welcome to the Business Wisdom Podcast where Business Strategist Clive Enever shares his inner business wisdom with you. Each episode is packed with his experience to help you grow and develop your own business wisdom. Join Clive as he shares his wisdom with you in this episode.
To achieve growth there are many things that need to work in unison. They need to be aligned and heading toward the end goal. But to achieve growth all the parts involved need to align with one thing above all the others.
If you’re in small business, there’s every chance you don’t have enough time. Whether that’s every day, or last week, or at random times across a week or a month, there’s a reason for that.
Being in small business often means there is only one person to fill all the roles. And each of the roles can seem that it attracts enough tasks for a full time job. Of course, each task that bobs up “demands” immediate attention.
Why are prospective customers so reluctant? Why are they not stampeding your business with orders? Everyone “needs” this – What is holding them back?
The journey from idea to opening the doors is perhaps the most difficult to get right. Opening the shop before being absolutely clear on all that is needed to be clear on, is a recipe for stress, pain and worry. 65% of businesses fail within the first three years – is that because they are not entirely clear?
You’re in business, you know there will always be questions.
When people are interested in your product or service, they will naturally have questions. But, are you finding that you are being presented with question upon question upon question?
Anyone interested in a product or service, regardless of what that is, will have questions. If they don’t have questions they are not really interested and don’t really want it.
The interesting thing about handling all these questions is this: if you know, really know your product/service and know who you provide it to, and under what conditions you provide it, most of those questions simply do not arise. The customer “knows” you have them covered.
We all know that business is about selling your product or service.When it comes to selling, a lot of people have a negative view of what selling is. Many people are frightened by it and, as a result try to be seen as NOT selling. Some of those same people then worry about why their product or service is not selling. Hmmmmm!
Selling, real selling, is not something to be frightened by or of. Selling is just a conversation. Yes, it is a conversation designed to arrive at the right outcome. And understanding how to have that conversation and who to have that conversation with is what makes the difference between a successful business and the other alternative.
Knowing how to have that conversation is what real selling is – no pressure; no need for ‘power’ tactics; no need for stress & worry – just a conversation to arrive at the right outcome.
Part of doing business, winning and keeping clients or customers is Telling Your Story.This is the story that makes the difference between you and your competitors. It’s what allows the prospect to discover the ‘one’ they want to work with; the one they trust to deliver their outcome. What they discover is the person / business they feel comfortable handing their dollars to in return for a product or service, secure in the knowledge they have made the right decision.
This story therefore needs to be told with enthusiasm and conviction.
Learning ‘real’ confidence is the hard part. Anyone can pretend to be confident – that’s usually interpreted by the viewer as brash, foolhardy or slapdash.
Being confident requires certainty. Certainty comes from clarity. Clarity comes from understanding, knowing ourselves and everything about what we do, how we do it, who we do it for and more. Much more.
Fear treads on imagination – snuffs it out. Fear removes your self reliance – excises it so that you doubt yourself in every respect. Fear sucks out all enthusiasm – no matter how hard you try, those around you see only a try too hard. Fear takes the place of initiative and drives the sufferer to uncertainty. Fear invites and delivers failure in every form you can imagine.
Numbers, numbers, numbers! We’ve heard it all before. And so many times.
We have heard much of it before, but did it make sense? Did it resonate with you? Did you hear the message? Or did the very word ‘numbers’ put you off?
The thing about numbers is that they are especially important when it comes to business. Not just especially important, they are paramount. Without understanding your numbers, you are missing out.
With more than 30 years’ experience in mentoring small to medium-sized businesses around Australia. Clive works with company owners and their teams to grow their business and achieve goals through startegic coaching.
Clive tailors his proven methodologies and coaching approach to his client’s individual needs to deliver proven business results through tailored high impact mentoring.
Goals are not just the things you want in business but the items you need: time off, the lifestyle you deserve, and the income you require. By setting them, noting them and actively working to make them happen, you allow your business to work for you, and find the strategies to “make it so”.
When it comes to goals, Clive's are to assist business owners achieve the ever-elusive work life balance that includes financial success. providing career, sales, and business coaching.
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