There’s a term we use in the media, and it unlocks a wealth of solid PR opportunities – “Evergreen”.
Here’s what it means and how you can use it to great effect…
In short, Evergreen means a story that is current, fresh, pops up again or is intriguing all year round. It’s the good old human interest angle, the household budget and the healthy lunch tips – the type of story that no matter the season or economic situation never goes out of style.
Here’s what it means and how you can use it to great effect…
In short, Evergreen means a story that is current, fresh, pops up again or is intriguing all year round. It’s the good old human interest angle, the household budget and the healthy lunch tips – the type of story that no matter the season or economic situation never goes out of style.
