Images “speak” a different language than words and convey their meaning faster, too. That’s why one of the most important things you can do to put a finishing touch on any piece of content is to add an image.
But images don’t just draw viewers — they boost understanding (and retention), too. Not everyone is a photographer or has an unlimited image library at their fingertips and that is where stock and royalty free images come in.
GREAT IMAGES START WITH A GOAL
When creating images for our marketing, just like the words we need to look at the goal for the message the image will share. Will it:
Entertain: these images provoke smiles and spread goodwill
Educate: these images share information and build authority
Provoke: these images surprise and prompt an action
Inspire: these images evoke emotion, encourage, or uplift
By knowing your image goal your image creation and search journey will be easier.