Images “speak” a different language than words and convey their meaning faster, too. That’s why one of the most important things you can do to put a finishing touch on any piece of content is to add an image.

But images don’t just draw viewers — they boost understanding (and retention), too. Not everyone is a photographer or has an unlimited image library at their fingertips and that is where stock and royalty free images come in.

When creating images for our marketing, just like the words we need to look at the goal for the message the image will share. Will it:

Entertain: these images provoke smiles and spread goodwill
Educate: these images share information and build authority
Provoke: these images surprise and prompt an action
Inspire: these images evoke emotion, encourage, or uplift
By knowing your image goal your image creation and search journey will be easier.