The headline we use can be the make or break of your content, so it is essential to make sure your headline catches the reader’s attention so they read on.
Headlines should be short and snappy, attention-grabbing, and include points from your release, and sum up your subject and why it is newsworthy.
Short headlines are best and they work well with SEO so get to the point.
Your headline should boil down what your content is about. It should tell the journalist what to expect and in just a few words, make them want to read on.
Shorter headlines are also better for SEO reasons especially when you are using release submission sites like Media Connections.
Use Trending Words and Topics:
Trending words and topics allow you to connect your story to what is happening now. By using trending words and topics you are opening the door with topics and terms the audience are already familiar with.
Use emotion in your headline:
By using emotion in your headline you create another reason for the reader to read on. Emotion can be anything from creating excitement in a new product or service, to addressing a pain point your audience might feel.
Stats and Data work well in a headline:
Stats and data give your headline automatic credibility to read on. The peice will need to back them up to work, but using stats and data is a great way to get your headline read.
If you are stuck leave the headline till last:
Sometimes you have to draft your content before you can come up with something catchy.
Leaving your headline till the end means you know what the story is and you can sum it up better.
Use Tools to help you:
I love a good brainstorm to come up with headline ideas. However, not everyone has a team to bounce ideas around with…and sometimes you just get stuck! So I thought I would share with you some tools we also use:
Headline Analyzer: is the free blog post headline analyzer which will score your overall headline quality and rate its ability to result in social shares, increased traffic, and SEO value. http://coschedule.com/headline-analyzer
Portent: Generates headline ideas by using your keywords and spinning it with some words. It can be fun to see what it comes up with: http://www.portent.com/tools/title-maker
Emotional Headline Analyzer: Want to create emotion with your headline? Then the emotional headline analyzer is for you. Pop your headline in to see what emotion the word evoke: http://www.aminstitute.com/headline/
Frase: An awesome SEO tool that analyses the content and headline we create to make sure we have the best chance of ranking for our keywords. https://www.frase.io/?via=enevergroup
Headlines are all about ideas, so whether you are part of a team or on your own, have fun and throw around some ideas until you find a headline that sticks.
(Affiliate Links used when we have a referral relationship with the tool recommended. This does not affect our recommendation, but does mean we get a small % if you sign up via our link)