Marketing is not something you do once and then expect your brand to become the word on everyone’s lips. It takes time…Time to build a profile, time to create a presence, time to establish contacts and time to have your message spread.

That means marketing is a commitment. You need to be prepared to try, occasionally fail, learn what works and what doesn’t using your tools, such as social media insights, and keep on going.

But this commitment pays off. Through consistent commitment, engagement, authority and insight, your brand profile will build.