Meet Amanda Pelagalli, a Gen Y marketing consultant and the founder of Heed Business Design (HBD). HBD is a marketing consulting firm where their passion lies in helping business owners genuinely attract more of their ideal customers & clients!
Whilst Amanda calls sunny Mackay and the Whitsundays home, she travels through out the state to help Small & Medium Enterprise (SME's) particularly in the tourism, professional services & mining industrial industries.
Where Amanda maybe shy on years of experience, she is well practised at helping Gen X and the Baby Boomers understand what the generations coming through, (namely Gen Y & Z ) are wanting and responding to in a marketing sense. Given Amanda's background in business management across the financial planning & accounting industries, she harps on the importance of tailoring a strategic yet flexible marketing budget to each business. Helping business owners to set their own annual “marketing investment allocation” (aka budget) across both traditional advertising and the digital marketing space is what Amanda believes to be one of the foundation steps of great marketing. “The real kicker comes when business owners understand their marketing return on investment so that the marketing is seen as a revenue centre rather than an expense!” comments Amanda.