Search Results for: goal

It’s Always About Conversion In Sales

It’s Always About Conversion In Sales

Posted by | Jun 15, 2021 | , |

Whether you’re talking marketing or foot traffic, there’s one critical measure in business that separates the could haves and would haves from the actual figures – conversion.

Through all stages of the customer journey, conversion is the key metric, and it helps you define just how successful your business is at taking a potential client from a ‘maybe’ to someone who actually puts their hand in their pocket to spend.

So, while it might not be as popular as marketing or even missions, values and goals, let’s get down to the nitty gritty and talk about customer conversion.

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An EOFY checklist for business

An EOFY checklist for business

Posted by | Jun 3, 2021 | , |

The end of the financial year is fast approaching and for many business owners that means now is the time to start preparing for that annual trip to the accountant.
There is stock to be counted, employee payment summaries to finalise, and profit and loss statements to prepare.
So as the countdown commences, here is an EOFY checklist for business

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How to assemble your dream team in business

How to assemble your dream team in business

Posted by | May 20, 2021 | , |

Hire the right staff and they will not only support you in your business, they might even provide the acumen and skills to take it to the next level.
How? Well as a leader, you don’t want to be the smartest person in the room, you just need to have assembled a team who can get the job done while problem solving and delivering real value to your customers.

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The value of reverse engineering in business

The value of reverse engineering in business

Posted by | May 20, 2021 | , , |

At the heart of any business, there are a series of simple metrics that need to be achieved in order to attain results.  The challenge lies in identifying what those metrics are and then consistently applying the action that is needed to achieve them. Reverse engineering allows you to understand what needs to be done to hit your break even, and then forecast a profit margin.

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